The plus sign in the logo symbolizes the Swiss quality and reliability Tissot has shown since 1853. The watches, sold in more than 160 countries, are authentic, accessible and use special materials, advanced functionalities and meticulous design. Tissot stands by its signature, Innovators by Tradition. The high caliber of the brand has been repeatedly recognized. Tissot has been named Official Timekeeper and Partner of many disciplines, including, basketball with the NBA and FIBA; cycling with the Tour de France and the UCI World Cycling Championships; motorsports with MotoGP. We feature the Tissot Chemin des Tourelles  which is a very special piece that encapsulates an important part of Tissot’s history. It takes its name from the street in Le Locle, Switzerland, where the Tissot factory was established in 1907, and where the company can still be found